To all the beauty and make-up aficionados out there, if there’s one word that you’d need to get to know for 2021, it would be “skinimalism.” It’s a term coined by Pinterest and it’s about embracing your natural skin and super-minimal make-up.
The 2020 novel coronavirus pandemic has put most of us inside the house with no reason to glam up with our collection of make-up tricks and paraphernalia. This has given most women time to realize and appreciate what they all look like without make-up. Attention has been given more time to cleanliness and hygiene resulting to a gigantic drop for coloured cosmetics and perfumes because the lockdowns offer little or no need to put on make-up.
This resulted to make-up free trends in 2020 which can be found all over varied social media platforms. The celebrated beauty industry touted to be worth billions of dollars due to everyone’s obsession over beauty is now turning its heel towards a more subtle yet very important element of natural beauty – skin care.
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A clear rise in online searches on “how to get glowing natural skin,” “face yoga exercises” and “natural everyday make-up” … enter “skinimalism” … call it a school of thought, a global beauty movement, a beauty technique or even a beauty trend, social media has created a buzz on this practical and natural way of presenting beauty redefining beauty standards all over the world.
“Skinimalism” is ‘effortlessly chic’, ‘simple and sustainable’ and most importantly due to the global financial crisis, more affordable. Experts say that this so-called ‘movement’ will affect the state of beauty brands for the next 10 years shifting coverage to natural texture, embracing natural colours and who knows, it could even be celebrating your flaws to simply ‘keep it real’ and natural.
The ‘go natural’ movement was already existing prior to the pandemic but this world-wide- viral-phenomena just put a stamp of approval to not just focusing on the nudes but to just wearing none at all. Majority of women would just focus on the essentials – cleansing products that are hygienic and is made from natural ingredients that boost the skin’s natural glow and vitality. So in the next quarter of 2021, you can probably expect the all-natural and all-essential personal care products containing hints of colour to ‘brighten’ your skin, or balms containing some kind of a tint, moisturizers containing not just sun screen but also pigmentation correction features to create an ‘all-natural’ streamlined look or … just to push the envelope a little further, a product that is ‘all-in-one’ – a foundation, a blush, eyeshadow, lipstick and brow pomade applied like a roll-on deodorant on the face.
In the next issues, we will navigate the world of ‘skinimalism’ just to find out if it is as sustainable as its all natural promise is supposed to be or will the younger generation’s ‘i-don’t-care’ attitude catch on to the following generations down the line?
Keep it here and tell us what you think.
References:
https://www.myimperfectlife.com/news/skinimalism-trend
https://www.lifestyleasia.com/sg/beauty-grooming/skincare/skinimalism-skincare-trend-2021/
https://www.cosmeticsdesign-europe.com/Article/2020/12/22/Beauty-trends-during-COVID-19-changed-including-hygiene-safety-and-digital-focus-says-CosmeticsDesign-Europe
https://www.cosmeticsdesign-europe.com/Article/2020/05/18/COVID-19-impacts-beauty-and-personal-care-usage-occasions-hard-says-Kantar-Worldpanel