Celebrate the bold and the daring … now anyone can be a celebrity in the age of mobile and social media.
In Australia, 15 million of the population are active on Facebook but this pales in comparison to the Philippines where there are 75 million active users.
In a global ranking of total time per day spent in social media, Philippines also ranked number one (more than four hours a day) while Australia ranked 36th (less than two hours a day).
Among the top 10 most popular Instagram influencers in the Philippines is Filo-Aussie actress Anne Heusaff nee Curtis-Smith (@annecurtissmith) with 13.9 million followers, more than double the entire population in Sydney. Her wedding photo in Queenstown, New Zealand drew more than one million likes on Instagram.
So if you’re thinking of getting into the content production game, you might as well be equipped with some useful info to make your social media experience a good thing for you and your viewers. Ask yourself these following questions:
1. Am I ready to “be seen?” – Are you ready to make your life public and totally transparent? Putting yourself out there means that you’re taking part in a global scale exposition of not just your life, but also everyone else’s that surrounds you. Remember that whatever people see, it would be very hard to unsee.
2. What am I actually trying to say? – Whatever message one puts out there will always be there for everyone’s interpretation. So better be clear and ready for people’s reaction. Yes, you may have the right to say whatever you like, but it’s fair game to everyone who wants to also give you a piece of their mind. You can’t say something and continually change directions every time you’re questioned. Once you’re clear and ready, what would matter is the reaction of people who can relate … which leads me to …
3. Who do I want to speak to? – Who is your audience? Why do you want to speak to them. Why do you want to speak to this specific group of people? Your message makes for a big percentage of your brand image – which comes to a more considerable point to ponder especially if you want to monetise your online presence or “your brand.”
If you know the answers to these three questions, you will be guided when choosing which social media content platform you’d want to use to communicate (IGTV, podcasts, etc.), what times you are going to release new content and how you’re going to receive feedback from the audience in your social media platform.
And as that proverbial line which totally impacted every ones’ lives with the rise of the graphic novel heroes goes, “with great power comes great responsibility.” For example, Filo-Aussie instagram influencers Anne Curtis-Smith and Catriona Gray (2019 Miss Universe) used their social media clout to raise funds for the bushfires in Australia.
Top 10 Instagram influencers in the Philippines
1. bege (@berkcan)
2. hailee steinfeld (@haileesteinfeld)
3. Andrea Brillantes (@blythe)
4. Catriona Gray (@catriona_gray)
5. Anne Curtis (@annecurtissmith)
6. Nadine Lustre (@nadine)
7. Angel Locsin (@therealangellocsin)
8. Princess Mae (@maelovecleo)
9. Hyoyeon Kim (@hyoyeon_x_x)
10. Natalia Guerrero (@onewithnatalia)
Top 10 most followed Australian influencers on Instagram
1. Kayla Itsines @kayla_itsines
2. Tammy Hembrow @TammyHembrow
3. Jessica Stein @tuulavintage
4. Pia Muehlenbeck @PiaMuehlenbeck
5. Lauren Bullen @gypsea_lust
6. Natasha Oakley @tashoakley
7. Nicole Warne @garypeppergirl
8. Gabrielle Grace Epstein @gabbyepstein
9. Lauren Curtis @lozcurtis
10. Shani Grimmond @ShaniGrimmond